Bharti Airtel Ltd.: Going Global

Bharti Airtel Ltd.: Going Global
Case Code: BSTR384
Case Length: 25 Pages
Period: 2007-2010
Pub Date: 2011
Teaching Note: Not Available
Price: Rs.600
Organization: Bharti Airtel Ltd.
Industry: Telecom
Countries: Global; Africa; Middle East; Asia
Themes: Globalization, International Management, Merger and Acquisition
Bharti Airtel Ltd.: Going Global
Abstract Case Intro 1 Case Intro 2 Excerpts


Emerging as the Market Leader

By the end of 2001, BAL had 1 million subscribers but was at strategic inflection point. Though the market reflected huge potential with the number of subscribers almost doubling each year...


The competition in the Indian telecom market was increasing by the year. In 2007, Vodafone entered India by acquiring Hutch, while players such as Reliance that operated through the CDMA technology, were allowed to offer mobile telecom services using both GSM and CDMA Technology....

Globalization Initiatives

BAL felt that its extensive experience in India, coupled with its unique business model, would help it tap the opportunity provided by other developing and emerging markets and create value for its customers...

Acquisition of Zain

On February 15, 2010, BAL decided to enter into an 'exclusive discussion' with Zain, Africa's second largest telecom company, which operated in....

Challenges in Africa

The African sub-continent posed numerous challenges to BAL. There were significant cultural, language, and regulatory differences among the fifteen countries...

Embarking on the African Safari

Soon after the deal, Mittal delegated responsibilities to senior managers in top positions in BAL in India and also got new people on board.The entire international operations were being headed by Kohli, who was promoted as CEO (International) in January 2010...


Exhibit I: Bharti Consolidated Balance Sheet 2007 to 2009 (For the Year Ending December 31)
Exhibit II: Bharti Profit & Loss Account 2008 to 2010 (For the Year Ending March 31)
Exhibit III: Bharti's Subscriber Base in India and Corresponding Growth Rate (1997 to 2010)
Exhibit IV: Mobile Telecom Players in India and their Subscriber Base (2005-2010)
Exhibit V: Zain's Foot Print (Pre-Acquisition)
Exhibit VI: Top 10 Mobile Network Operators in the World
Exhibit VII: BAL Stock Prices from October 2005 to September 2010 (In Rs.)
Exhibit VIII: Zain's Country Wise Statistics (As on December 31, 2009)
Exhibit IX: Zain's Customer Base, Revenue, Net Profit/Loss and ARPU (As on December 31, 2009)
Exhibit X: Zain Consolidated Balance Sheet 2007 to 2009 (For the Year Ending December 31)
Exhibit XI: Zain Consolidated Statement of Income 2007 to 2009 (For the Year Ending December 31)
Exhibit XII: Comparison of Key Parameters between Zain and BAL

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