Changing Face of State Bank of India: Strategic Priorities in Maintaining Market Leadership

Changing Face of State Bank of India: Strategic Priorities in Maintaining Market Leadership
Case Code: BSTR411
Case Length: 17 Pages
Period: 2006-2012
Pub Date: 2012
Teaching Note: Not Available
Price: Rs.500
Organization: State Bank of India
Industry: Banking
Countries: India
Themes: Business Strategy, Market Leader Strategy, Implementation
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Abstract Case Intro 1 Case Intro 2 Excerpts

The Indian Banking Scenario

In the pre-structural reform period of the Indian economy, till the 1990s, the banking sector was dominated by public sector banks occupying three-fourths of the total banking industry. Catering to the needs of planned development in a mixed economy framework and huge development expenditures, the public sector banks were weighed down with huge NPAs, falling revenues, lack of modern technology, and a massive and highly unionized workforce. Financial sector reforms, dictated by the World Bank-IMF and set in motion in 1991, transformed the Indian banking industry from a regulated environment to a deregulated market economy.

The liberalization and globalization of the Indian economy opened the doors for private sector banks including foreign banks to make their appearance for the first time in India. Leveraging on fast emerging information technology, the private sector banks initiated a number of user friendly services such as Internet Banking, Automatic Teller Machines (ATMs), Debit Cards, Credit Cards, Mobile Banking, Phone Banking, Demat Accounts, and extension of business hours. The state-of-the-art technology not only helped to save on manpower costs but also helped them to provide better services, and so maximize customer satisfaction...

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