China's Cheetah Mobile: Strategy Development for a Global Business

China's Cheetah Mobile: Strategy Development for a Global Business
Case Code: BSTR539
Case Length: 17 Pages
Period: 2010-2018
Pub Date: 2018
Teaching Note: Available
Price: Rs.500
Organization: Cheetah Mobile
Industry: Mobile
Countries: China, India, Global
Themes: Strategic Management, International Business
Samsung Galaxy Taking on Apple iPhone?
Abstract Case Intro 1 Case Intro 2 Excerpts

Background Note

In November 2010, Chinese companies, Kingsoft Security and Conew Image merged to form Kingsoft Internet Software (KIS). Kingsoft Security was the subsidiary of Chinese conglomerate Kingsoft Corporation that had a deep connection with leading Chinese Internet entrepreneur, Lei Jun (Jun). Jun had joined Kingsoft Corporation as an engineer in 1992 and quickly rose through the ranks to become the company’s CEO. Jun resigned in 2007 and went on to become the co-founder of Xiaomi Inc., one of the largest mobile brands in China. However, Jun continued to serve as the non-Executive Chairman of Kingsoft Corporation, though he did not work in any executive position...

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