Chrysler in Trouble
Case Code: BSTR338
Case Length: 21 Pages
Pub Date: 2009
Teaching Note: Not Available
Organization: Chrysler Motors LLC.
Themes: Managing in Trouble Times, Slowdown in Global Automobile Industry, Bankruptcy
Abstract Case Intro 1 Case Intro 2 Excerpts
The history of Chrysler can be traced back to the 1920s. In 1921, Walter P Chrysler (Walter) joined as Chairman of Maxwell Motor Corporation (Maxwell) . During that time, Maxwell had high debts because of its declining sales after World War I...
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