Design Thinking: Key to Airbnb's Success

Design Thinking: Key to Airbnb's Success
Case Code: BSTR554
Case Length: 13 Pages
Period: 2007-2018
Pub Date: 2018
Teaching Note: Available
Price: Rs.400
Organization: Airbnb, Inc.
Industry: Hospitality
Countries: US / Global
Themes: Customer Relationship Management, Service Operations
Design Thinking: Key to Airbnb's Success
Abstract Case Intro 1 Case Intro 2 Excerpts


In March 2018, San Francisco-based online marketplace and hospitality service company, Airbnb, Inc. (Airbnb), rolled out its own core typeface called Airbnb Cereal. With this, it joined a number of other recent companies with their own-brand typefaces, including those of Netflix, BBC, and YouTube. The bespoke font designed in partnership with type foundry Dalton Maag was expected to make the brand more 'accessible' to a wider audience by increasing readability across its website, app, and print material. Airbnb Cereal was a sans-serif typeface, available in six different weights light, book, medium, bold, extra bold, and black. The Airbnb team said, "Part of scaling online to offline is how people see Airbnb in the real world. Online should mirror what they see offline, and vice-versa. But, there wasn't a font out there that could actually do that. So, we created one."....

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