Design Thinking: Key to Airbnb's Success
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Case Code: BSTR554 Case Length: 13 Pages Period: 2007-2018 Pub Date: 2018 Teaching Note: Available |
Price: Rs.400 Organization: Airbnb, Inc. Industry: Hospitality Countries: US / Global Themes: Customer Relationship Management, Service Operations |
Abstract Case Intro 1 Case Intro 2 Excerpts
Introduction
In March 2018, San Francisco-based online marketplace and hospitality service company, Airbnb, Inc. (Airbnb), rolled out its own core typeface called Airbnb Cereal. With this, it joined a number of other recent companies with their own-brand typefaces, including those of Netflix, BBC, and YouTube. The bespoke font designed in partnership with type foundry Dalton Maag was expected to make the brand more 'accessible' to a wider audience by increasing readability across its website, app, and print material. Airbnb Cereal was a sans-serif typeface, available in six different weights – light, book, medium, bold, extra bold, and black. The Airbnb team said, "Part of scaling online to offline is how people see Airbnb in the real world. Online should mirror what they see offline, and vice-versa. But, there wasn't a font out there that could actually do that. So, we created one."....
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