The Fall of Reliance Communications

Case Code: BSTR599
Case Length: 13 Pages
Period: 2005-2019
Pub Date: 2020
Teaching Note: Available

Price: Rs.300
Organization: Reliance Communications
Industry: Technology & Communications
Countries: India
Themes: Competitive Strategy, Growth Strategy, Market Entry & Exit, Restructuring

Abstract Case Intro 1 Case Intro 2 Excerpts

About Reliance Group

The Reliance Group comprised of different businesses spread across different sectors (Refer to Exhibit-I for the Business Structure of the Reliance Group). By 2008, the group had a customer base of around 100 million, a shareholder base of around 12 million and employed more than 100,000 people.

The Reliance Group offered its products and services in 20,000 towns and 450,000 villages across India. They were also offered in 5 continents across the world. It was estimated that the products and services offered by the RG companies were purchased or used on an average by 1 to 10 persons every day in India...

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