Farmacias Similares: Disrupting the Mexican Healthcare System by Targeting the Bottom of the Pyramid

Case Code: BSTR700 Case Length: 16 Pages Period: 1950-2024 Pub Date: 2025 Teaching Note: Available

Price: Rs.400 Organization : Farmacias de Similares SA de CV Industry : Pharmaceuticals & Biotech Countries : Mexico Themes: Blue Ocean Strategy, Business Models Channel Strategy & Development,Disruption

Abstract Case Intro 1 Case Intro 2 Excerpts

Introduction

In March 2024, Farmacias de Similares SA de CV (FS), Mexico’s largest pharmacy chain and the world’s second-largest (by points of sale), was selected by Fast Company as one of Latin America’s ‘Most Innovative Companies’ for that year. FS was lauded for developing a comprehensive healthcare solution taking into consideration the specific challenges Mexico and the region faced. The company was also commended for opening the first pharmacies to cater exclusively to people with disabilities in Mexico in June 2023. The format of the new stores with lower shelves and broader aisles made them accessible for people with disabilities to work and shop..

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