Future Group: The Walmart of India

Future Group: The Walmart of India
Case Code: BSTR398
Case Length: 15 Pages
Period: -
Pub Date: 2011
Teaching Note: Not Available
Price: Rs.500
Organization: Walmart
Industry: -
Countries: India
Themes: Business Strategy
Future Group: The Walmart of India
Abstract Case Intro 1 Case Intro 2 Excerpts

Background Note - Walmart

The history of Walmart dates back to the 1940s when Sam Walton (Walton) started his career at JC Penney, a chain of American mid-range department stores. In 1950, Walton purchased an Arkansas-based store from Luthe E Harrison and opened Walton's 5 & 10. In 1962, Walton injected 95 percent capital to set up the first Walmart store. In the 1960s, he made a conscious decision to keep prices lower than those of competitors by reducing his profit margin. He drew inspiration from other discount department store chains and opened a store in his discount chain...

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