Gits Food - Pioneering Indian Convenience Food

Case Code: BSTR596 Case Length: 17 Pages Period: 1963-2019 Pub Date: 2020 Teaching Note: Available

Price: Rs.500 Organization: Gits Food Products Pvt. Ltd. Industry: Food & Beverage Countries: India Themes: Strategy Formulation, Family Business, International Business, Diversification Strategy

Abstract Case Intro 1 Case Intro 2 Excerpts

The Growth of Gits

Gits was founded in 1963 by two close friends – H. Z. Gilani (Gilani) and A. K. Tejani (Tejani). Gilani was a freedom fighter, a former journalist and co-founder of the Gujarati business newspaper 'Vyapar'. Tejani was a small businessman who had sold savory items in Bengaluru, India, and was well known as 'Chipswala'. Later, Tejani had worked at 'Vyapar' as a freelance journalist. Both Gilani and Tejani belonged to the business-oriented Khoja Muslim community of Gujarat....

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