Google Steps up its Game in Healthcare Wearables - Acquires Fitbit

Google Steps up its Game in Healthcare Wearables - Acquires Fitbit
Case Code: BSTR592
Case Length: 13 Pages
Period: 2014-2019
Pub Date: 2020
Teaching Note: Available
Price: Rs.400
Organization: Fitbit
Industry: Healthcare and Services
Countries: United States
Themes: M&A , Diversification Strategy, Technology in Healthcare, Competitive Strategy
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Abstract Case Intro 1 Case Intro 2 Excerpts

The Healthcare Wearable Industry

The healthcare wearables technology comprised electronic devices that consumers wore on their bodies. These devices collected data related to the consumers' personal health and fitness levels. With the ability of these electronic devices to meet the needs of the consumers to monitor their own health, the usage of healthcare wearable technology had grown by three times since 2015.

As per a research report from Business Insider Intelligence, there was increased willingness on the part of consumers to use healthcare wearable devices. Some of the devices were Wearable fitness trackers, Smart health watches, Wearable ECG monitors, Wearable blood pressure monitors, and Biosensors...

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