HungerBox: Disrupting the B2B FoodTech Space in India
| Case Code: BSTR621 Case Length: 10 Pages Period: 2016-2020 Pub Date: 2021 Teaching Note: Available |
Price: Rs.300 Organization: HungerBox Industry: Foodservice Countries: United States, India Themes: Disruption, Innovation, Business Models, Digital Disruption |
Abstract Case Intro 1 Case Intro 2 Excerpts
Introduction
On May 19, 2020, India-based B2B foodtech company HungerBox launched a Safe Café Suite solution to make corporate office cafeteria operations COVID-19 safe based on FSSAI (Food Safety & Standards Authority of India) and WHO (World Health Organization) guidelines. Powered by artificial intelligence and machine learning, the platform regulated customer flow into cafeterias and prevented overcrowding by ensuring that users visited the café only when it was safe and social distancing could be maintained. According to Sandipan Mitra (Mitra), CEO and co-founder of HungerBox, “The HungerBox ‘COVID-19 Safe’ solution follows a five-pronged approach which envelops aspects such as technology, user connect and communication, WHO-prescribed supervisor training and enhanced protocols for kitchen and cafeteria operations.”..
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