Innovation at Apple
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Case Code: BSTR396 Case Length: 16 Pages Period: 2006-2011 Pub Date: 2011 Teaching Note: Not Available |
Price: Rs.500 Organization: Apple, Inc. Industry: Computers, Consumer Electronics Countries: Global; US; Europe Themes: Innovation, Strategy, Leadership |
Abstract Case Intro 1 Case Intro 2 Excerpts
Background Note
Apple was founded by Steve Jobs, Stephen Gary Wozniak (Wozniak), and Ronald Gerald Wayne (Wayne) on April 1, 1976. Working at Jobs's garage they designed a personal computer (PC) that was sold as Apple I. The company was incorporated as Apple Computer, Inc. on January 3, 1977. Thereafter, the company grew by introducing many innovative and commercially successful products such as Apple II (1977) and Apple III (1980). Right from its inception, Apple had been a company committed to building great products using the latest technologies. The strong R&D focus that Jobs and Wozniak insisted on helped Apple to differentiate itself from its competitors.
Apple products enjoyed wide recognition among end-users both for their attractive designs and their powerful applications in high-end computing in the education, multimedia, and entertainment industries. A large portion of this credit went to Jobs who had always seen himself as a product architect rather than as a businessman. Apple brought out a number of innovative products and innovative features in the early 1980s. In its early days, Apple's product development strategy focused on replacing existing products with new ones at regular intervals. For instance, Apple I was replaced by Apple II and then Apple II by Apple III. When Apple III failed in the market and there was an onslaught of competition, Jobs was compelled to create products that would differentiate them from the traditional low-end computing products...
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