Kongo Gumi: Lessons from the Legendary Family-Owned Business' Longevity and Ultimate Demise

Case Code: BSTR316
Case Length: 13 Pages
Period: 578-2007
Pub Date: 2009
Teaching Note: Not Available

Price: Rs.300
Organization: Kongo Gumi
Industry: Construction
Countries: Japan
Themes: Entry Strategy, Competitive Strategy, Differentiation

Abstract Case Intro 1 Case Intro 2 Excerpts

Early History

According to some accounts, members of the Kongo family were brought from Baekje, Korea, to Japan by Prince Shotoku more than 1,400 years ago to build the Shitennoji Temple. (Refer to Exhibit I for a timeline of Kongo Gumi). Shotoku was the son of the first Soga emperor...

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