LATAM: A Latin American Airline's Emergence as a Global Player
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Case Code: BSTR524 Case Length: 21 Pages Period: 2011-2017 Pub Date: 2017 Teaching Note: Available |
Price: Rs.500 Organization: LATAM Airlines Industry: Aviation Countries: Latin America, Global Themes: Growth Strategy, Mergers & Acquisitions, Post-Merger Integration |
Abstract Case Intro 1 Case Intro 2 Excerpts
LAN Airlines
LAN was founded by Arturo Merino Benitez, a Chilean Air Services Commander, in 1929, as a state-owned corporation LíneaAeropostal Santiago-Arica to transport passengers, cargo, and mail by air in the country. It was renamed LíneaAerea Nacional de Chile (LAN) in 1932. In 1946, the airline started its first international flight from Santiago to Buenos Aires. Later in 1970, LAN started flights to Europe reaching Madrid, Paris, and Frankfurt. The airline was constituted as Linea Aerea Nacional – Chile Limitada (LAN Chile) in 1983. In 1985, LAN became a joint stock company...
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