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Navroze Godrej: Steering Innovation through Design Thinking

Navroze Godrej: Steering Innovation through Design Thinking
Case Code: BSTR517
Case Length: 9 Pages
Period: 2013-2015
Pub Date: 2017
Teaching Note: Available
Price: Rs.400
Organization: Godrej & Boyce
Industry: Manufacturing
Countries: India
Themes: Strategy and Innovation
Samsung Galaxy Taking on Apple iPhone?
Abstract Case Intro 1 Case Intro 2 Excerpts

The Godrej Group

Godrej, one of the largest Indian privately-held diversified industrial companies, was founded by Ardeshir Godrej (Ardeshir) in 1897. Ardeshir, a lawyer by profession, gave up his career in law to pursue his passion for making high quality locks and safes. The business was expanded further by Ardeshir’s youngest brother, Pirojsha Godrej (Pirojsha), who joined the company in 1906. In 1909, Godrej secured its first patent for spring-less locks which Ardeshir sold under the Anchor brand. During the 1920s, Ardeshir manufactured the first of Godrej’s sturdy steel cupboards branded as ‘Storwel,’ that became a trend in Indian homes. Ardeshir launched a washing soap as well and the world’s first vegetable oil based toilet soap. The toilet soap was considered to be the best in its time, as it revolutionized the manufacturing process. Up till then, soaps were made from animal fat. Godrej earned a name for itself with the superior quality of locks and soaps it sold. In 1952, Godrej bagged a contract to manufacture ballot boxes for India’s first general elections. Every day, 15,000 ballot boxes were made at its Vikhroli factory in Mumbai, to supply the target of 1.2 million boxes...

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