Nokia in India: Staging a Comeback

Nokia in India: Staging a Comeback
Case Code: BSTR549
Case Length: 13 Pages
Period: 2017
Pub Date: 2018
Teaching Note: Available
Price: Rs.300
Organization: Nokia, HMD Global
Industry: Mobile Phones
Countries: India
Themes: Market Entry , Global Strategy, Corporate Strategy
Samsung Galaxy Taking on Apple iPhone?
Abstract Case Intro 1 Case Intro 2 Excerpts

About Nokia

Nokia started out as a paper mill. It was established in 1865 by mining engineer Fredrik Idestam in south-western Finland. Several acquisitions and mergers later, Nokia Corporation was formed in 1967. From the late 1970s, Nokia ventured into telephones and telephone networks. Nokia was the first company to bring out car phones, transportable phones, compact phones, and the hand-held mobile phone. In 1989, the company’s mobile phone division Nokia Mobira Oy was renamed Nokia Mobile Phones. Over the next few years, Nokia exited businesses like data, power, television, tire, and cables to concentrate solely on telecommunications...

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