Nokia-Microsoft Alliance: Joining Forces in the Smartphone Wars

Nokia-Microsoft Alliance: Joining Forces in the Smartphone Wars
Case Code: BSTR399
Case Length: 14 Pages
Period: 2010-2011
Pub Date: 2012
Teaching Note: Not Available
Price: Rs.500
Organization: Nokia Corporation, Microsoft Corporation
Industry: Smartphone, Information Technology
Countries: Global
Themes: Joint Developments, Strategic Alliances, Competition
Nokia-Microsoft Alliance: Joining Forces in the Smartphone Wars
Abstract Case Intro 1 Case Intro 2 Excerpts

Background Note

Smartphone Market
The first decade of the 21st century saw a sudden increase in the market for converged-function smartphones. Convergence of technology refers to the coming together of various technologies to work in a synchronized way and deliver better performance as well as offer several new functions which were till then not available in mobile phones. The turn of the century saw the mobile phone turning into an ultimate device of aspiration for consumers around the world...

The origins of Nokia can be traced back to 1865, when an engineer called Knut Fredrik Idestam (Idestam) established a wood-pulp mill in southern Finland to manufacture paper. Idestam later named his business as Nokia Ab in 1871. The company also started an electricity business in 1902...

Microsoft was founded by Bill Gates (Gates) and his friend Paul Allen in 1975. Microsoft was started to develop a programming language called Altair BASIC, an improved version of BASIC. In 1978, Microsoft introduced its own version of COBOL for personal computers (PCs)...

Buy this case study (Please select any one of the payment options)

Price: Rs.500
Price: Rs.500
PayPal (11 USD)

Custom Search