OPPO and Vivo-'Offline Retail Strategy' Pays Off
Case Code: BSTR513
Case Length: 16 Pages
Pub Date: 2017
Teaching Note: Available
Organization: OPPO Electronics Corp., Vivo Communication Technology Co. Ltd.
Countries: China, India, Global
Themes: Business Strategy
Abstract Case Intro 1 Case Intro 2 Excerpts
BBK Electronics Corporation (BBK) was a popular Chinese consumer electronics company established in 1995 in the Guangdong province. The owner of the company was the reclusive Chinese billionaire Duan Yong Ping (Yong Ping) , who was a well-known business figure in that country. Yong Ping was referred to as “Duanfett”, a term coined from his name and that of American multi-billionaire Warren Buffett (Buffett) , of whom he was an ardent admirer. (It was widely reported in China that Yong Ping had once paid almost US$ 600,000 at an auction to get a chance to have dinner with Buffett).
In 2004, BBK set up a subsidiary called OPPO in China to sell various consumer electronics that included DVD players and audio speakers. The same year, BBK also established an independently operated overseas division called OPPO Digital in California, US. OPPO Digital marketed audio and video equipment to several countries in Europe, to Australia and New Zealand. In 2004, OPPO launched its first MP3 player in the market and in 2006, launched its first MP4 player. In 2008, OPPO entered the mobile phone market.....
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