Peloton`s Struggles: Can the Fitness Giant Regain its Mojo?

Case Code: BSTR691 Case Length: 14 Pages Period: 2019-2024 Pub Date: 2025 Teaching Note: Available

Price: Rs.400 Organization : Peloton Interactive Inc. Industry : - Countries : United States Themes: Turnaround Strategy, Brand Revival Organizational Crisis,Leadership and Change Management

Abstract Case Intro 1 Case Intro 2 Excerpts

Background Note

Back in 2012, John Foley (Foley), a former executive in Barnes & Noble’s e-commerce division, co-founded Peloton driven by the personal challenge of managing fitness classes, given his and his wife’s tight work schedules. They thrived on the energy and benefits of premium boutique fitness classes, yet their demanding jobs and young children made it tough to fit these workouts into their busy schedules..

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