The Reset Button Pushed By Forever 21

The Reset Button Pushed By Forever 21
Case Code: BSTR600
Case Length: 19 Pages
Period: 2019
Pub Date: 2020
Teaching Note: Available
Price: Rs.500
Organization: Forever 21
Industry: Retailing
Countries: United States
Themes: Bankruptcy & Turnaround Management, E-Business Strategy, Restructuring
The Reset Button Pushed By Forever 21
Abstract Case Intro 1 Case Intro 2 Excerpts


On September 29, 2019, US-based fast fashion retailer, Forever 21, filed for Chapter 11 bankruptcy protection to restructure its business. The company said, “We do however expect a significant number of these stores will remain open and operate as usual, and we do not expect to exit any major markets in the US.” The company operated through 549 stores in the US and 251stores in other countries at the time of filing for bankruptcy . The company said that it planned to “exit most international locations in Asia and Europe” but would continue to operate in Mexico and Latin America. It was expected to close up to 350 stores worldwide, including 178 US stores. A Forever 21 spokesperson said the retailer expected to have between 450 and 500 stores globally after this process...

Buy this case study (Please select any one of the payment options)

Price: Rs.500
Price: Rs.500
PayPal (11 USD)

Custom Search