and the Battle for the Future of E-Commerce in the MENA Region and the Battle for the Future of E-Commerce in the MENA Region
Case Code: BSTR551
Case Length: 16 Pages
Period: 2009-2018
Pub Date: 2018
Teaching Note: Available
Price: Rs.400
Industry: E-commerce; Retail, Retail
Countries: Middle East, MENA
Themes: Managing Growth, Harvesting the Venture
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Abstract Case Intro 1 Case Intro 2 Excerpts

Background Note

Mouchawar was a Syria-based engineering graduate who had worked in different technology companies in the US in the late 1990s. He came to the UAE in 2000, and found that there was potential for the e-commerce business in the MENA region. He first launched a consulting company handling web and e-commerce projects for the local Arab market. In 2005, he joined Maktoob, an online services company founded in Jordan. It was at that time that he hit on the idea of founding Souq along with other co-founders Samih Toukan and Hussam Khoury. Souq, started in 2005 in Dubai, began initially as an auction site linked to Maktoob. The word 'Souq' meant ‘marketplace’ in Arabic. The inspiration for the website’s name originated from a town called ‘Aleppo’ in Syria where Mouchawar was born. Aleppo was considered one of the world’s oldest business centers by analysts, and it had a number of marketplaces spread around the town...

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