Starbucks' Australian Experience

Case Code: BSTR304
Case Length: 24 Pages
Period: 2001-2008
Pub Date: 2009
Teaching Note: Available

Price: Rs.400
Organization: Starbucks
Industry: Food and Beverage
Countries: Australia; Global
Themes: International Business, Globalization Business

Abstract Case Intro 1 Case Intro 2 Excerpts

Background Note

At the time of its founding, Starbucks was quite different from what it is today. English teacher Jerry Baldwin (Baldwin), teacher in history Zev Siegel (Siegel), and a writer Gordon Bowker (Bowker) shared the same fascination for exotic coffee and tea. Inspired by Alfred Peet (owner of Peet's Coffee and Tea in California), a connoisseur of fine tea and coffee, the trio opened their first store in 1971. It was a small store in Pike Place Market in Seattle, USA, and it was called Starbucks Coffee, Tea, and Spice. The name was inspired by the Moby-Dick character Starbuck who was a mate on a ship named Pequod...

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