Starbucks' Success Story in China

Case Code: BSTR306
Case Length: 23 Pages
Period: 1998-2008
Pub Date: 2009
Teaching Note: Not Available

Price: Rs.400
Organization: Starbucks
Industry: Food and Beverage
Countries: China
Themes: International Business, Globalization Business

Abstract Case Intro 1 Case Intro 2 Excerpts

Background Note

Starbucks was started by Gordon Bowker (Bowker), Jerry Baldwin (Baldwin), along with Zev Siegl (Siegl) in the US. Bowker was a writer, Baldwin an English teacher, and Siegl, a history teacher...

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