Subway-the World's Largest Fast Food Chain on a Downward Spiral

Case Code: BSTR597
Case Length: 15 Pages
Period: 2009-2018
Pub Date: 2020
Teaching Note: Available

Price: Rs.500
Organization: Subway
Industry: Restaurants
Countries: United States
Themes: Competitive Strategy, Corporate Strategy, Waste Management

Abstract Case Intro 1 Case Intro 2 Excerpts

About Subway

Subway was started as Pete's Super Submarines in Bridgeport in the summer of 1965 . DeLuca, who was then 17, borrowed US$ 1,000 from a family friend, a doctor, Peter Buck, to start a sandwich store. But the duo found success only in the early 1970s. In 1974, they started selling franchises under the name 'Subway'. The company, which operated under a holding company called Doctor's Associates, did not own a single location, but operated all the locations through franchisees and collected 8% of the revenue as royalty...

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