Tata Motors' Acquisition of Jaguar and Land Rover
Case Code: BSTR313
Case Length: 18 Pages
Pub Date: 2009
Teaching Note: Available
Organization: Tata Motors, Jaguar, Land Rover, Ford Motors
Countries: India, UK, US
Themes: Globalization, Standardization, Localization, Cultural issues
Abstract Case Intro 1 Case Intro 2 Excerpts
British Marques under Ford
Ford Motors Company (Ford) is a leading automaker and the third largest multinational corporation in the automobile industry. The company acquired Jaguar from British Leyland Limited in 1989 for US$ 2.5 billion.
After Ford acquired Jaguar, adverse economic conditions worldwide in the 1990s led to tough market conditions and a decrease in the demand for luxury cars. The sales of Jaguar in many markets declined, but in some markets like Japan, Germany, and Italy, it still recorded high sales. In March 1999, Ford established the PAG with Aston Martin, Jaguar, and Lincoln. During the year, Volvo was acquired for US$ 6.45 billion, and it also became a part of the PAG...
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