Verizon- Adapting to a Contactless World

Global Economic Impact of Coronavirus – Assessment and Mitigation (B)
Case Code: BSTR613
Case Length: 7 Pages
Period: 2019-2020
Pub Date: 2020
Teaching Note: Available
Price: Rs.300
Organization: Verizon Communications Inc.
Industry: Technology & Communications
Countries: United States
Themes: Technology in Retailing, Contactless World, Contactless Payments, RetailTech
Global Economic Impact of Coronavirus – Assessment and Mitigation (B)
Abstract Case Intro 1 Case Intro 2 Excerpts


On May 1, 2020, global communications technology company Verizon Communications Inc. (Verizon) announced that it was introducing ‘Touchless Retail’ at its stores due to the Covid-19 pandemic to provide a safe and satisfying shopping experience to its customers. It would encompass both digital and physical elements to reduce the physical touch points while at the same time enhancing the customer shopping experience. The Verizon stores had been set up with sanitizing stations, social distancing markers both in store and outside the store, and safety partitions. The store timings were fixed such that there would be a one-to-one ratio of customer and employee at the store at any given point in time..

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