Saudi British Bank: HSBC's Saudi Arabian Experience|Business Strategy|Case Study|Case Studies

Saudi British Bank: HSBC's Saudi Arabian Experience

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Case Details:


Case Code : BSTR076 Electronic Format: Rs. 500;
Courier (within India):Rs. 25 Extra
Business Strategy | Case Study in Management, Operations, Strategies, Business Strategy, Case Studies


Business Environment
Case Length : 22 Pages
Period : 1959 - 2003
Organization : HSBC, Saudi British Bank
Pub Date : 2003
Teaching Note : Not Available
Countries : Saudi Arabia
Industry : Banking


The case describes in detail the strategies adopted by the Saudi British Bank (SABB), the Saudi Arabian subsidiary of global financial services major HSBC. It examines how the innovative banking services and products introduced by SABB helped it emerge as the fastest growing retail banker in the country by the 1990s. The case begins with a background note on HSBC and comments briefly on its worldwide growth strategies. Thereafter, HSBC's entry into the Saudi Arabian market and its role in the development of Saudi Arabia's banking industry is discussed. Apart from giving a detailed explanation of the banking services provided by SABB, the case also examines the rationale behind its decision to introduce Islamic banking products and services and explains them in detail.

The bank's focus on launching value added banking services to its customers in the early 21st century is discussed. The case also takes a look at the recognition SABB received as a result of its customer-centric strategies. In addition, the case provides a detailed note on Saudi Arabia's banking industry and the concept of Islamic Banking.


Dynamics of the Saudi Arabian banking industry and study its evolution over the years

Evolution and growth of HSBC and examine its growth and international expansion strategies


  Page No.
SABB - Days of Glory 1
Background Note - The HSBC Group 2
SABB: HSBC'S 'Arabian Nights' (And Days) 4
Towards Value-Added Islamic Banking 8
Focus, Focus, Focus 10
Exhibits 12


Saudi British Bank, SABB, global financial services, HSBC, innovative banking, fastest, growing, retail banker,1990, worldwide growth strategies, Saudi Arabian market, banking industry, banking services, Islamic banking products, value added banking,21st century, recognition, customer-centric strategies

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