Wal-Mart's Cost Leadership Strategy
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details: |
Price: |
| Case Code |
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BSTR096 |
Electronic Format: Rs.
500;
Courier (within India):Rs. 25 Extra
ThemesCost Leadership |
| Case Length |
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17 Pages |
| Period |
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1962 - 2004 |
| Organization |
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Wal - Mart |
| Pub Date |
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2004 |
| Teaching Note |
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Not Available |
| Countries
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USA |
| Industry |
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Retailing |
Abstract:
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By successfully adopting a cost leadership strategy over the decades, Wal-Mart has emerged as the largest company (in terms of revenues) in the world.
The case examines in-depth the key elements of the cost leadership strategy followed by Wal-Mart. It discusses how the cost leadership strategy generated above-average returns for the company and acted as a defense against competition in the industry.
Finally, the case discusses the plans and challenges faced by Wal-Mart in early 2004.
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Issues:
» Understand the important components of Porter's cost leadership strategy and examine how it has been applied by a company
» Understand how a company can emerge as an industry leader by effectively implementing a generic strategy
Contents:
Keywords:
Cost leadership strategy, decades, Wal-Mart, in-depth, key elements, cost leadership strategy, Wal-Mart, above-average, returns, defense, competition, plans, challenges, Wal-Mart, 2004
Wal-Mart's Cost Leadership Strategy
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