Rupert Murdoch: The Media Mogul
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details: |
Price: |
| Case Code |
: |
BSTR102 |
Electronic Format: Rs.
300;
Courier (within India):Rs. 25 Extra
Themes--- |
| Case Length |
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13 Pages |
| Period |
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1980 - 2004 |
| Organization |
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News Corporation Limited |
| Pub Date |
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2004 |
| Teaching Note |
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Available |
| Countries
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USA |
| Industry |
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Media & Advertising |
Abstract:
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The case examines the entrepreneurial and leadership styles of Rupert Murdoch, the CEO and Chairman of News Corporation Limited, a global media and entertainment company which diversified into films, television, newspapers, magazines etc.
The case explains Murdoch's business acumen, diversification into different businesses and people management skills in detail.
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Issues:
» The entrepreneurial skills which can lead to success of a business (es)
» The different leadership styles and their role in the success of a business (es)
» The importance of people management skills in the success of a business (es)
Contents:
Keywords:
entrepreneurial, leadership, Rupert Murdoch, CEO, Chairman, News Corporation Limited, global media, entertainment, films, television, newspapers, magazines, acumen, diversification, people management, skills
Rupert Murdoch: The Media Mogul
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