Genting Berhad: The Story of a Malaysian Conglomerate
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details: |
Price: |
| Case Code |
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BSTR108 |
Electronic Format: Rs.
500;
Courier (within India):Rs. 25 Extra
ThemesBusiness Environment |
| Case Length |
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22 Pages |
| Period |
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1964 – 2004 |
| Organization |
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Genting Berhad |
| Pub Date |
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2004 |
| Teaching Note |
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Not Available |
| Countries
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Malaysia |
| Industry |
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Diversified |
Abstract:
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The case examines the growth strategies adopted by Genting Berhad (Genting) that helped it become one of Malaysia's leading conglomerate companies. It provides detailed information about Genting's initial years and examines the entrepreneurial and leadership qualities of the company's founder, Tan Sri Lim Goh Tong. The case then examines the various strategies adopted by the company to grow in the leisure and hospitality businesses and its contribution in the Malaysian tourism industry's growth. Thereafter, the case examines how Genting diversified into various related and unrelated businesses as a strategy to expand its business operations in domestic and international markets. It also details the strategies it adopted to grow in each of the industries it entered.
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The case ends with a discussion on the adverse impacts of the global economic slowdown and the SARS epidemic in the ASEAN region on Genting's businesses, and comments on its future prospects.
Issues:
» Understand the need to continuously reinvent the business model of a company amidst rising competition and changes in the business environment
» Examine the strategic measures taken by a leader to turnaround a loss making company
Contents:
Keywords:
Growth strategies, Genting Berhad, conglomerate companies, information, initial years, examines, entrepreneurial, leadership, founder, Tan Sri Lim Goh Tong, strategies, leisure, hospitality businesses, Malaysian tourism, industry growth, diversified, domestic, international markets, global economic slowdown, SARS epidemic, ASEAN, future prospects
Genting Berhad: The Story of a Malaysian Conglomerate
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