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ONGC's Growth Strategy

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Case Details:


Case Code : BSTR130 Electronic Format: Rs. 300;
Courier (within India):Rs. 25 Extra
Business Strategy | Case Study in Management, Operations, Strategies, Business Strategy, Case Studies


Corporate Restructuring
Case Length : 12 Pages
Period : 1999 - 2004
Organization : Oil and Natural Gas Corporation, ONGC
Pub Date : 2006
Teaching Note : Not Available
Countries : India
Industry : Oil and Energy


The case describes the growth strategy and diversification plans of the Government owned Oil and Natural Gas Corporation Limited (ONGC), the largest oil exploration and production (E&P) company in India. ONGC has near monopoly in India's oil E&P industry producing nearly 90 percent of the country's crude oil and natural gas. Till the late 1990s, the company was mainly confined to upstream activities of E&P. In order to reduce risks inherent in confining to one activity and to achieve financial stability and steady growth, ONGC acquired a major equity stake in Mangalore Refinery and Petrochemicals Limited so as to enter the down stream activities of refining. With this, ONGC became the first integrated oil company in India.

The case examines the benefits and drawbacks of oil E&P Company entering into refining and retailing businesses. The case also discusses the possible benefits and disadvantages of ONGC's plans in 2004 to enter insurance, power generation and shipping businesses as part of its diversification program.


Examine the growth strategy of a public sector oil exploration and production company

Study the internal and external factors that contributed to the growth of ONGC

Critically analyze the vertical integration strategy of ONGC by entering into refining and retailing businesses

Examine the latest diversification plans of ONGC to enter insurance, power generation and shipping businesses and identify synergies, if any, with its core businesses

Chalk out a future growth strategy for ONGC

Gain insights into the oil and energy industry in India


  Page No.
Introduction 1
Background Note 2
Vertical Integration 4
The Growth Plan 5
The Deregulation 7
Future Plans 8
Exhibits 10


Case, Oil and Natural Gas Corporation of India, Indian Oil and Energy Industry, Business Restructuring, Diversification, Vertical Integration, Financial Restructuring, Deregulation of Indian Oil Industry.

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