Reengineering & Restructuring at Canon|Business Strategy|Case Study|Case Studies

Reengineering & Restructuring at Canon

Case Studies | Case Study in Business, Management, Operations, Strategy, Case Study

ICMR HOME | Case Studies Collection

Case Details:

Case Code : BSTR091
Case Length : 19 Pages
Period : 1990 - 2003
Organization : Canon Inc
Pub Date : 2004
Teaching Note : Available
Countries : Japan
Industry : Office Equipment

To download Reengineering & Restructuring at Canon case study (Case Code: BSTR091) click on the button below, and select the case from the list of available cases:

Business Ethics Case Studies | Case Study in Management, Operations, Strategies, Business Ethics, Case Studies


Buy With PayPal

Amount to be paid:

Prefer to pay in another currency ?
Select Currency for Payment

Exchange Rates: Click Here
Delivery Details: Click Here


For delivery in electronic format: Rs. 500;
For delivery through courier (within India): Rs. 500 + Shipping & Handling Charges extra

Business Strategy Case Studies
Business Strategy Short Case Studies
View Detailed Pricing Info
How To Order This Case
Business Case Studies
Case Studies by Area
Case Studies by Industry
Case Studies by Company

Custom Search

Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Chat with us

Strategic Management Formulation, Implementation, & Control, 12e

Please leave your feedback

Leave Your Feedback

ICMR India ICMR India ICMR India ICMR India RSS Feed

<< Previous

"We didn't diversify into everything from fans to refrigerators the way others did. That's why today we make more money than a lot of Japanese electronics and technology companies."

- Fujio Mitarai, President in 1998.1

"We still have to build a new technology pillar for the future. I feel we are entering a tough period."

- Ichiro Endo, Head - Canon Product Development Initiative in 1998.2

The Rising Sun

In the mid-1990s, Japan's leading photocopier and camera manufacturer - Canon Inc (Canon) - embarked upon a massive reengineering program to turn itself into a truly global corporation. Fujio Mitarai, who took over as president in 1995, introduced many changes in the company's manufacturing and management processes. These changes were implemented in two phases - Excellent Global Corporation-Phase I and Phase II. By reengineering its business processes, Canon was able to revive itself without adopting painful strategies like retrenchment. In 2002, Canon's total sales were 2,940,128 million, an increase of 381,901 million from 1996. Its net income increased from 94,177 million to 190,737 million during the same period. Analysts attributed the success of Canon to the farsightedness of its management led by Fujio Mitarai. Commented Hiroshi Kato, analyst at Tkegin Investment Management Co. (Japan-based investment firm), "Mitarai is taking Canon in the right direction."3

Business Strategy | Case Study in Management, Operations, Strategies, Business Strategy, Case Studies

Background Note

The history of Canon dates back to 1933, when Saburo Uchida (Uchida) and Goro Yoshida (Yoshida) established Precision Optical Instruments Laboratory (POIL), at Roppongi, in the Azabu district of Tokyo. The lab was started to develop a camera to compete with the German Leica model C.4

In 1934, POIL introduced 'Kwanon,'5 Japan's first 35mm camera with a focal plane shutter. Priced at 195, Kwanon had a considerable price advantage over the Leica which was selling at 500. In 1935, POIL launched 'Hansa Canon', a 35mm focal plane-shutter camera and in the same year it also applied for 'Canon' as its trademark. In 1937, POIL was incorporated as a joint stock company under the name Precision Optical Industry, Co., Ltd (Precision), with a capital of 1 million. During the late 1930s, the company also started manufacturing accessories such as enlargers, filters, and special tanks for developers. In 1939, Precision began making camera lenses, and in 1940 production of X-ray cameras commenced.

Reengineering & Restructuring at Canon - Next Page>>

Custom Search

Economics for Managers Textbook
Textbooks Collection

Economics for Managers Workbook
ICMR books Collection

Case Studies in Business Strategy Volume VI

Case Studies in Business Strategy
e-Book on Business Strategy

Case Study Volumes Collection

1] Desmond, Edward, Can Canon Keep Clicking?, Fortune, February 2, 1998.

2] Desmond, Edward, Can Canon Keep Clicking?, Fortune, February 2, 1998.

3] Dreyfuss, Joel, Profit Machine,, October 2003.

4] Leica was a German based company established in 1849. Initially it manufactured microscopes. By the early 1920s, it diversified into production of cameras. Its Model C was the leading camera in the world in the early 1920s and 1930s.

5] A word that originated from Buddhism and which was later the basis for the company's present name - Canon.

6] As on December 5, 2003 1$ = 108.329.


Case Studies Links:- Case Studies, Short Case Studies, Simplified Case Studies.

Other Case Studies:- Multimedia Case Studies, Cases in Other Languages.

Business Reports Link:- Business Reports.

Books:- Textbooks, Work Books, Case Study Volumes.