Dangdang.com: The Amazon.com of China

Case Code: BSTR099 Case Length: 8 Pages Period: 1997 - 2004 Pub Date: 2004 Teaching Note: Not Available

Price: Rs.300 Organization: Dangdang.com Industry: Online Retailing Countries : China Themes: Business Environment

Abstract Case Intro 1 Case Intro 2 Excerpts

Abstract

The case discusses the reasons behind the success of China's online bookstore dangdang.com. The business model of dangdang.com and the strategies adopted by dangdang are discussed in detail. The case also explains the problems in e-commerce unique to the developing countries.

Issues

The case is structured to achieve the following teaching objectives:

• Business models used in the Internet economy
• The unique problems faced by online companies in the developing countries like China
• Highlight the importance of sound back-end infrastructure (logistics - operations - supply chain) for the success of online stores

Contents

Introduction
Background Note
Competition
The Dangdang Model
Promotions
Future Outlook
Exhibits

Keywords

Success, China, online bookstore, dangdang.com, business model, strategies, e-commerce, unique, developing countries

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