Dangdang.com: The Amazon.com of China|Business Strategy|Case Study|Case Studies

Dangdang.com: The Amazon.com of China

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Case Details:


Case Code : BSTR099 Electronic Format: Rs. 300;
Courier (within India):Rs. 25 Extra
Business Strategy | Case Study in Management, Operations, Strategies, Business Strategy, Case Studies


Business Environment
Case Length : 8 Pages
Period : 1997 - 2004
Organization : Dangdang.com
Pub Date : 2004
Teaching Note : Not Available
Countries : China
Industry : Online Retailing


The case discusses the reasons behind the success of China's online bookstore dangdang.com. The business model of dangdang.com and the strategies adopted by dangdang are discussed in detail. The case also explains the problems in e-commerce unique to the developing countries.


Business models used in the Internet economy

The unique problems faced by online companies in the developing countries like China

Highlight the importance of sound back-end infrastructure (logistics - operations - supply chain) for the success of online stores


  Page No.
Introduction 1
Background Note 1
Competition 2
The Dangdang Model 3
Promotions 4
Future Outlook 5
Exhibits 7


Success, China, online bookstore, dangdang.com, business model, strategies, e-commerce, unique, developing countries

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