Case Details: |
Price: |
| Case Code |
: |
BSTR107 |
Electronic Format: Rs.
500;
Courier (within India):Rs. 25 Extra
ThemesTurnaround Strategy |
| Case Length |
: |
22 Pages |
| Period |
: |
1993 - 2004 |
| Organization |
: |
IBM Inc. |
| Pub Date |
: |
2004 |
| Teaching Note |
: |
Not Available |
| Countries
|
: |
USA |
| Industry |
: |
Information Industry |
Abstract:
|
The turnaround of IBM under Louis V. Gerstner's leadership is considered to be one of the most remarkable turnarounds in corporate history.
The case details the strategic measures taken by Gerstner to transform IBM from a hardware vendor to a complete IT solutions provider. The case examines IBM's new 'services-heavy' business model and its potential benefits for the company in future.
It also details the issues facing the new CEO of IBM - Sam Palmisano and the measures taken by him in 2002 and 2003 to boost IBM's stagnant revenues and declining profits.
|
|
Issues:
» Understand the need to continuously reinvent the business model of a company amidst rising competition and changes in the business environment
» Examine the strategic measures taken by a leader to turnaround a loss making company
» Study IBM's business segments and conduct a BCG analysis
Contents:
Keywords:
Indian air-conditioner market, Voltas Ltd, Voltas' turnaround strategy, Voltas electro-mechanical projects, Excessive diversification, Indian unitary cooling market, Voltas Big Bang strategy, Indian consumer durable industry
IBM's Turnaround and its New Business Model
- Next Page>>
|
