3M: Leading the Way in Sustainability

3M: Leading the Way in Sustainability
Case Code: CSRS012
Case Length: 16 Pages
Period: 2010-2021
Pub Date: 2023
Teaching Note: Available
Price: Rs.400
Organization: The 3M Company
Industry: Conglomerate
Countries: United States
Themes: Sustainability, Brand Strategy,Corporate Responsibility,Sustainable Innovation
3M: Leading the Way in Sustainability
Abstract Case Intro 1 Case Intro 2 Excerpts


On April 22, 2021 (Earth Day), US-based multinational conglomerate, The 3M Company (3M), made a new commitment to reduce the use of virgin plastic by 57 million kg within the next five years. Gayle Schueller (Schueller), Senior Vice President and Chief Sustainability Officer at 3M, said, “3M has a history of applying science to create sustainable alternatives to plastic and with this public goal, it will be easier to share these solutions and collaborate with others on advancing a global circular economy .” To achieve the new goal, 3M intended to innovate the products and packaging in its Consumer Business Group. It strove to use recycled content and bio-based plastics , and adopt designs to decrease overall plastic use..

Buy this case study (Please select any one of the payment options)

Price: Rs.400
Price: Rs.400
PayPal (9 USD)

Custom Search