Future Proofing Abu Dhabi's Economy: The Masdar Project

Future Proofing Abu Dhabi's Economy: The Masdar Project
Case Code: CSRS001
Case Length: 22 Pages
Period: 2002 - 2013
Pub Date: 2014
Teaching Note: Available
Price: Rs.500
Organization: Abu Dhabi Future Energy Company (Masdar)
Industry: Oil and Energy
Countries: Abu Dhabi
Themes: Economic Diversification, Knowledge-based Economy, Clean Energy, Carbon Neutrality, Green Cities
Future Proofing Abu Dhabi's Economy: The Masdar Project
Abstract Case Intro 1 Case Intro 2 Excerpts


This case is about the economic diversification initiatives of Abu Dhabi, the largest of the seven emirates of the United Arab Emirates (UAE), and its efforts to transform itself from an oil-based economy into a knowledge-based one and a leader in renewable energy. Abu Dhabi was set to diversify its economy in a bid to reduce its dependence on hydrocarbons and emerge as a green and clean economy focusing on renewable energy.

Thus in 2006, the Government of Abu Dhabi through its public joint stock company, the Mubadala Development Company, launched the Masdar initiative to establish a new economic sector in Abu Dhabi - one that would diversify the economy and establish the emirate as a knowledge hub. In addition to economic diversification, the UAE believed that sustainability could also help the country in reducing pollution and environmental risk, and in providing a better quality of environment for its residents.


  • Understand the need for Abu Dhabi to future proof its economy by diversifying through the Masdar project
  • Understand how Abu Dhabi aimed to make the UAE a world leader in the provision of renewable energy
  • Analyze how Abu Dhabi aimed to transform itself into a knowledge-based economy through the Masdar Institute of Science and Technology



United Arab Emirates, Abu Dhabi, Masdar, Sustainability, Knowledge Economy, Economic Diversification, Abu Dhabi Future Energy Company, Mubadala Development Company, Carbon Footprint, Renewable Energy, Abu Dhabi Economic Vision 2030, Sustainable Development, Solar Photovoltaic (PV) Panels, Masdar Clean Energy, Masdar Carbon, Masdar Institute of Science and Technology, Greenwashing, Public Relations, Green Economy, Wastewater, Waste Management, Materials Recycling Center, Shams 1, Concentrated Solar Power, Kyoto Protocol, Carbon Capture and Storage, Light Rail Transit, Personal Rapid Transit

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