The case ‘Managing Covid-19 – The Kerala Model’ is about the Government of Kerala’s (GoK) fight against the novel Coronavirus disease (Covid-19). In January 2020, Kerala became the first state in India to be affected by the Covid-19 disease. The case details the measures taken up by the GoK to deal with the crisis, how it was able to successfully contain the spread of the disease, and how it managed to record a high recovery rate and a very low death rate. Some of the measures taken up by the GoK were aggressive testing of suspected individuals, intensive tracing of the contacts of the positive patients, and providing food for the needy and migrant workers.
The case further discusses the robust healthcare system of Kerala state with its multi-layer levels of healthcare management that was available to all sections of the society at all locations, both urban and rural. The case next dwells upon the preparedness of the GoK and its initiatives in forming the response team at the state level and the rapid response teams at the district level. The Kerala model is discussed in detail and provides an insight into the working and effectiveness of the crisis management undertaken by the GoK. The Kerala model received accolades both at the national and international level and many other states in India were poised to implement the model. The case ends with the future plans of the GoK and its efforts to bring normalcy back to the state.
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Issues
The case is structured to achieve the following teaching objectives:
Understand the importance of crisis management in an organization.
Understand the phases in crisis management.
Evaluate the process of managing a crisis in an organization or a state/country.
Analyze the relationship between public policy, its formulation, implementation, and evaluation with reference to the healthcare system in a state or country.
Crisis management; Public policy; Corona virus; Covid-19; Healthcare system; Containment; Pandemic; Break the chain; Flattening of the curve; Quarantine; Contact and tracing; infectious diseases; Disaster management; Effective communication; Kerala
