The Indian Cement Industry Cartelization: A Bumpy Ride Ahead?

The Indian Cement Industry Cartelization: A Bumpy Ride Ahead?
Case Code: ECON096
Case Length: 9 Pages
Period: 2012-2020
Pub Date: 2021
Teaching Note: Available
Price: Rs.300
Organization : Builders Association of India
Industry :Real Estate
Countries : India
Themes: B2B Marketing, Government & Economy, Competitive Environment,Economic Analysis
The Indian Cement Industry Cartelization: A Bumpy Ride Ahead?
Abstract Case Intro 1 Excerpts


The case “The Indian Cement Industry Cartelization: A Bumpy Ride Ahead?” discusses the possibility of the existence of a cartel in the Indian cement industry and its impact on not only the real estate sector, but the entire Indian economy as well. The case starts out by mentioning the latest allegations of cartelization by the Builders Association of India (BAI), who then filed a case with the Competition Commission of India (CCI), against the Cement Manufacturers’ Association (CMA) and 11 Indian cement manufacturing companies.

The case provides a glimpse into the structure of the Indian cement industry and gives an overview of its importance in the Indian economy. The case also presents the point of view of the cement companies. The Indian Government’s take on the entire cartelization issue is also described. So, is there a cartel at work in the Indian cement industry that could de-rail the country’s ambitious economic dreams?


The case is structured to achieve the following teaching objectives:

  • Understand perfect and imperfect competition.
  • Analyze oligopoly and the conditions that form cartels.
  • Recognize the characteristics of cartel formation in an industry.
  • Examine market-sharing cartels and their adverse impact.
  • Scrutinize the measures taken to restrict unfair trade practices in an industry.
  • Identify the role played by the Government in restricting the cartelization practices in an industry.



Indian economy; Cartel; Oligopoly ;Monopolistic trade practices ; Imperfect competition; Regulation ;Developing Countries ; Price Collusion ; Market Supply ; Market Sharing ; Economic Development; Output Restriction ; Cement Industry ; Real Estate Industry ; B2B Marketing

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