Enterprise Risk Management at Microsoft|Enterprise Risk Management|Case Study|Case Studies

Enterprise Risk Management at Microsoft

            
 
Case Studies | Case Study in Business, Management, Operations, Strategy, Case Study

ICMR HOME | Case Studies Collection

Case Details:

Case Code : ERMT-019
Case Length : 17 Pages
Period : 2003
Pub Date : 2003
 Teaching Note :Not Available
Organization : Microsoft
Industry : Information Technology
Countries : Global

To download Enterprise Risk Management at Microsoft case study (Case Code: ERMT-019) click on the button below, and select the case from the list of available cases:

Enterprise Risk Management | Case Study in Management, Operations, Strategies, Business Ethics, Case Studies

Price:
For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Shipping & Handling Charges extra

Enterprise Risk Management Case Studies
Short Case Studies
View Detailed Pricing Info
How To Order This Case
Business Case Studies
Case Studies by Area
Case Studies by Industry
Case Studies by Company


Custom Search


Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.



Chat with us

Strategic Management Formulation, Implementation, & Control, 12e

Please leave your feedback

Leave Your Feedback

ICMR India ICMR India ICMR India ICMR India RSS Feed

<< Previous

Excerpts

Overview of Risks

The software business was inherently risky, as it was subject to rapid technological change. Microsoft anticipated more intense competition as it moved from its traditional core businesses to the new .NET architecture. Microsoft also faced a shift from PC-based applications to server-based applications or Web-based application hosting services, from proprietary software to open source software such as the Linux operating system, and from PCs to Internet-based devices. Some of Microsoft's powerful rivals, including IBM, Sun Microsystems, Oracle, and AOL-Time Warner, were collaborating with one another on various initiatives, aimed at moving software from individual PCs to centrally managed servers...

Enterprise Risk Management | Case Study in Management, Operations, Strategies, Enterprise Risk Management, Case Studies

Technology Risks
Technology management was a critical activity for Microsoft. During fiscal years 2000, 2001, and 2002, Microsoft spent $3.77 billion (16.4% of revenues), $4.38 billion (17.3%), and $4.31 billion (15.2%) respectively on R&D. Most of Microsoft's software products were developed internally. Microsoft believed internal development allowed it to maintain closer technical control over its products and gave it the freedom to designate which modifications and enhancements were most important and when they should be implemented...

Operational Risks

There was little manufacturing or logistics involved in the software business. Software could be easily copied on to a medium such as Compact Disc or moved electronically to customers across the world without problems.

Maintaining quality was a strategic challenge for Microsoft. Indeed, the presence of bugs in its products was a major risk faced by Microsoft. If a product had a fatal bug that destroyed user data or prevented some critical feature from working, then Microsoft had to send out a product update release to correct the problem...

Marketing Risks

Challenges to Microsoft's Business Model
Since its inception, Microsoft's business model had been based on customers agreeing to pay a fee to license software, the company developed and distributed. Under this commercial software development ("CSD") model, software developers developed new products through investments in research and development. They offset these costs with the revenues received from the distribution of their products. In recent years, there had been a growing challenge to the CSD model, from the Open Source movement...

Excerpts Contd...>>


 

Case Studies Links:- Case Studies, Short Case Studies, Simplified Case Studies.

Other Case Studies:- Multimedia Case Studies, Cases in Other Languages.

Business Reports Link:- Business Reports.

Books:- Textbooks, Work Books, Case Study Volumes.