Financial management at Bajaj Auto

            
 
Case Studies | Case Study in Business, Management, Operations, Strategy, Case Study

ICMR HOME | Case Studies Collection

Case Details:

Case Code : FINA004
Case Length : 21 Pages
Period : 2003 - 2004
Pub. Date : 2004
Teaching Note :Not Available
Organization : Bajaj Auto
Industry : Auto and Ancillaries
Countries : India

To download Financial management at Bajaj Auto case study (Case Code: FINA004) click on the button below, and select the case from the list of available cases:

Finance | Case Study in Management, Operations, Strategies, Business Ethics, Case Studies

Price:

For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Shipping & Handling Charges extra

» Finance Case Studies
» Short Case Studies
» View Detailed Pricing Info
» How To Order This Case
» Business Case Studies
» Case Studies by Area
» Case Studies by Industry
» Case Studies by Company

Custom Search


Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.



Chat with us

Strategic Management Formulation, Implementation, & Control, 12e

Please leave your feedback

Leave Your Feedback

ICMR India ICMR India ICMR India ICMR India RSS Feed

<< Previous

We want to get back the leadership position in the two-wheeler segment and will use the cash if required to do so. However, in current volatile market conditions (not to forget the Japanese and their huge cash reserves), we would rather have the security of cash any day. We are competing not only with Indian companies, but also with large foreign two-wheeler companies, many of whom have much deeper pockets than ours. While our surplus cash will assist us in future growth, it also acts as a deterrent to others from indulging in predatory pricing tactics

- Sanjiv Bajaj, Vice-President Finance, Bajaj Auto Limited.1

Introduction

In 2003, Bajaj Auto Limited (Bajaj) was one of India's largest manufacturers of both two and three-wheelers. The three-wheelers, also known as autorickshaws, were unique to the South Asian region. The company recorded revenue of Rs.5125.73 crores representing a 13% increase over the previous year2. Once the unchallenged market leader, Bajaj trailed Hero Honda in the late 1990s. Bajaj's market share declined from 49.3% in 1994, to 38.9% in 1999.3 Thereafter, Bajaj had initiated several measures to regain its market share and strengthened its competitive position. In 2003, Bajaj had a workforce of 12,000 employees and a network of 422 dealers and over 1,300 authorised service centers.4

Finance | Case Study in Management, Operations, Strategies, Finance, Case Studies

Financial management at Bajaj Auto - Next Page>>


1]  M. Anand, “Is Munjal Being Too Generous?” Businessworld, 19th May 2003.B1
2] Source: Prowess Database.
3] Gita Piramal, Sumantra Goshal and Sudeep Budhiraja, “Transformation of Bajaj Auto Ltd,” Lessons in Excellence Case Contest, www.thesmartmanager.com, February-March, 2003.
4] Source: Bajaj Auto Limited Annual Report 2003.


Custom Search



Marketing Financial Products
Textbooks Collection

Case Studies in Finance Vol III

Case Studies in Finance Vol III
e-Book on Case Studies in Finance

Case Study Volumes Collection

 

Case Studies Links:- Case Studies, Short Case Studies, Simplified Case Studies.

Other Case Studies:- Multimedia Case Studies, Cases in Other Languages.

Business Reports Link:- Business Reports.

Books:- Textbooks, Work Books, Case Study Volumes.