This case won the First Prize in the 2018 oikos Case Writing Competition (Sustainable Finance track), organized by oikos International, Switzerland

Can Barry Callebaut Attract Sustainable Investment with its 'Forever Chocolate' Strategy?

Can Barry Callebaut Attract Sustainable Investment with its 'Forever Chocolate' Strategy?
Case Code: FINC135
Case Length: 22 Pages
Period: 2016-2018
Pub Date: 2018
Teaching Note: Available
Price: Rs.500
Organization: Barry Callebaut
Industry: Chocolate
Countries: Global
Themes: International Marketing, International Marketing Mix, Sustainable Finance
Can Barry Callebaut Attract Sustainable Investment with its 'Forever Chocolate' Strategy?
Abstract Case Intro 1 Case Intro 2 Excerpts

Background Note

Incorporated in 1994, Barry Callebaut AG was one of the world's largest cocoa producers and grinders, with headquarters in Zurich, Switzerland. The company, together with its subsidiaries, manufactured and sold cocoa and chocolate products. The company offered a broad range of chocolates compounds, chocolate fillings, decorations, inclusions, nuts, and cocoa powders. It provided chocolate products under the brands Barry Callebaut, Callebaut, Cacao Barry, Carma, Van Leer, and Van Houten; cocoa powder under the brands Barry Callebaut, Bensdorp, Delfi, Van Houten, and Chadler; and vending mixes under the brands Bensdorp, Van Houten, Caprimo, Le Royal, and Ă–gonblink.

Barry Callebaut was created in its present form by Klaus Johann Jacobs (Jacobs) in 1996 through the merging of the Belgian chocolate producer Callebaut and the French company Cacao Barry. The company was listed on the SIX Swiss Exchange in June 1998. 3 With the integration of the acquired cocoa business from Petra Foods Limited with Callebaut in June 2013, the company became the largest manufacturer of both chocolate and cocoa products in the world. Started with the mission of being the number one in all attractive customer segments and all major world markets, the Swiss chocolate giant operated through four geographical-based segments: Region EMEA (Europe, Middle East, and Africa); Region Americas; Region Asia Pacific; and Global Cocoa. It had a strong presence in cocoa-origin countries, serving the entire food industry, from global and local food manufacturers to artisanal and professional users of chocolate...

Buy this case study (Please select any one of the payment options)

Price: Rs.500
Price: Rs.500
PayPal (11 USD)

Custom Search