Financial Risk Management at Toyota
| Case Code: FINA012 Case Length: 16 Pages Period: 2004 Pub Date: 2004 Teaching Note: Not Available |
Price: Rs.500 Organization: Toyota Industry: Automobile Countries: Japan Themes: Banking and Financial Management, Microfinance |
Abstract Case Intro 1 Excerpts
Introduction
Toyota Motor Corporation (Toyota), Japan's largest and the world's fourth-largest automobile manufacturer offered well-known car models like Camry, Corona, Corolla, and Lexus. Though a late entrant, compared to General Motors and Ford, Toyota had become one of the strongest players in the automobile industry. In an industry, generally considered to be mature in terms of technology, Toyota had continued to set new benchmarks for providing value to customers more effectively than competitors. Toyota had also redefined the rules of the game in various areas – product development, manufacturing, vendor management and human resources management. A recent Business Week issue had Toyota on the cover with the caption "Can anything stop Toyota?"
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