Walt Disney`s Move Towards an `Inclusive` Environment

Walt Disney`s Move Towards an `Inclusive` Environment
Case Code: HROB246
Case Length: 12 Pages
Period: 2011-2022
Pub Date: 2023
Teaching Note: Available
Price: Rs.400
Organization: The Walt Disney Company
Industry: Leisure & Entertainment
Countries: United States
Themes: Diversity and Inclusion, Organizational Culture, Training & Development,Employee Attitudes & Emotions
Walt Disney`s Move Towards an `Inclusive` Environment
Abstract Case Intro 1 Case Intro 2 Excerpts


The case focuses on the various changes made by Disney in operational activities as part of increasing inclusivity in its parks, content business, and workplace. To achieve this objective Disney added an ‘Inclusion’ Key to the four existing keys of Safety, Courtesy, Show, and Efficiency that had formed the company’s core set of values for over 60 years. Disney made changes to both backstage and front stage operations.

The case touches upon the company’s focus on promoting diversity in content as well as the workforce. Disney aimed to create more content that would appeal to a wider demographic, and ensure that needs from across its diverse consumer base were met by the shows and films it produced. Disney also sought to improve diversity and put in place inclusive practices for employees in its creative and production teams. The case then focuses on how Disney strove to increase diversity and inclusion in its top leadership roles. The case finally touches upon the various awards and recognitions that the company received as a result of its renewed approach to inclusivity.


The case is structured to achieve the following teaching objectives:

  • Understand how a company can integrate diversity and inclusion into its business.
  • Analyze how organizations can involve and motivate employees in their inclusion initiatives.
  • Evaluate the benefits of inclusion initiatives, especially in the media & entertainment business.



Rewards and recognition; Ownership culture; Employee experience; Peer-to-peer recognition; Employee engagement; Employee motivation

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