Gender Discrimination in STEM-Wendy Johnstone`s Initiatives to Stem it

Gender Discrimination in STEM-Wendy Johnstone`s Initiatives to Stem it
Case Code: HROB229
Case Length: 10 Pages
Period: 2005-2021
Pub Date: 2022
Teaching Note: Available
Price: Rs.300
Organization: Zendesk, Inc.
Industry: Technology & Communications
Countries: United States
Themes: Diversity and Inclusion, Gender and Leadership, Gender and Diversity Management,Leadership and Change Management
Gender Discrimination in STEM-Wendy Johnstone`s Initiatives to Stem it
Abstract Case Intro 1 Case Intro 2 Excerpts


Salesforce and Zendesk Background

Salesforce was founded by Halsey Minor, Parker Harris, and Marc Benioff in January 1, 1999. The technological company had its headquarters in San Francisco, California, US. Initially, the company operated from a one-bedroom apartment in San Francisco, and the three founders worked on a relatively new concept, Software-as-a-Service (SaaS)..

Gender Discrimination in STEM and Leadership Across the World

Gender discrimination in STEM had been prevalent across the world for a long time and was a well-recognized problem. The gender discrimination in STEM had arisen due to the traditional notion that women and men had different roles in society..

Working toward inclusion and Gender Diversity

While at Salesforce, Wendy led ‘FemmeForce’, the gender diversity program of the company. Being in a senior position, she had worked to bridge the diversity gap among employees in three areas – equal pay, equal opportunity, and equal advancement. To solve the issue of gender diversity..

The Road Ahead

The COVID-19 pandemic had impacted working women who had to juggle family and work in the work-from-home scenario. There were also major setbacks in gender equality across the world and in some countries, there was an indication of an increase in domestic violence by 30 percent as per the UN SDG Report 2020..


Exhibit I: Women Leaders in Senior Management Region Wise in 2019 and 2020
Exhibit II: Representation of Women in Corporate World in the US from 2015 to 2020

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