Big Data Strategy of IBM|IT and Systems|Case Study|Case Studies

Big Data Strategy of IBM

Case Studies | Case Study in Business, Management, Operations, Strategies Case Studies

ICMR HOME | Case Studies Collection

Case Details:

Case Code : ITSY076
Case Length : 18 Pages
Period : 2010-2013
Organization: IBM
Pub Date : 2014
Teaching Note : Not Available
Industry : Information Technology streaming services
Countries : US; Global

To download Big Data Strategy of IBM  case study (Case Code: ITSY075) click on the button below, and select the case from the list of available cases: 

IT and Systems Case Studies | Case Study in Management, Operations, Strategies, Business Ethics, Case Studies

Buy Now

Amount to be paid:

Prefer to pay in another currency ?
Select Currency for Payment

Exchange Rates: Click Here
Delivery Details: Click Here

For delivery in electronic format: Rs. 400;
For delivery through courier (within India): Rs. 400 + Shipping & Handling Charges extra

IT & Systems Case Studies Collection
IT and Systems Short Case Studies
View Detailed Pricing Info
How To Order This Case
Business Case Studies
Case Studies by Area
Case Studies by Industry
Case Studies by Company

Custom Search

Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Chat with us

Strategic Management Formulation, Implementation, & Control, 12e

Please leave your feedback

Leave Your Feedback

ICMR India ICMR India ICMR India ICMR India RSS Feed

<< Previous

Our goal is to offer the broadest and biggest depth and breadth of any vendor in the marketplace. As we fill up this portfolio, we’re really filling in the holes that we had in (our) integration.”

– Nancy Kopp-Hensley, Director of Big Data strategy at IBM, 2013.

On October 29, 2013, International Business Machines Corporation (commonly referred to as IBM) completed the acquisition of The Now Factory. The Now Factory, headquartered in Dublin, Ireland, was a provider of analytics software that helped communications service providers (CSPs) in delivering enhanced customer experiences and offered new revenue opportunities. With the new acquisition IBM expected to enhance its Big Data platform by augmenting its existing products (Refer to Exhibit I for a note on Big Data). For instance, the acquisition complemented the IBM MobileFirst analytics portfolio. Similarly, the IBM InfoSphere Streams augmented The Now Factory’s data mediation and analytics and helped IBM expand into more real-time analytics.

IT and Systems Case Studies | Case Study in Management, Operations, Strategies, IT and Systems, Case Studies

IBM, a US-based computer hardware and software major, had been on an acquisition spree in the Big Data space since 2006. The company had implemented a Big Data strategy, where it offered solutions to store, manage, and analyze huge amounts of data that was generated daily and equipped large and small companies to make informed business decisions. It had acquired around 30 companies to expand its Big Data portfolio of products and services. The company believed that Big Data had the potential to analyze the huge amounts of data available with organizations and create value for them.

The company believed that its Big Data and analytics products and service would help its clients become more competitive and drive growth. The Big Data platform offered valuable insights to companies and transformed their businesses. IBM established a broad portfolio of Big Data technologies and solutions, spanning services, software, research, and hardware. In 2011, the company invested US$100 million in the research and development of Big Data services and solutions. It also spent US$16 billion over these Big Data acquisitions. In the past, the company had integrated companies like Cognos, SPSS, Netezza, and Vivismo into its Big Data platform.

About IBM - Next Page>>


Case Studies Links:- Case Studies, Short Case Studies, Simplified Case Studies.

Other Case Studies:- Multimedia Case Studies, Cases in Other Languages.

Business Reports Link:- Business Reports.

Books:- Textbooks, Work Books, Case Study Volumes.