Charles Schwab Customer Focused E-Business Strategy|IT and Systems|Case Study|Case Studies

Charles Schwab Customer Focused E-Business Strategy

Case Studies | Case Study in Business, Management, Operations, Strategies Case Studies

ICMR HOME | Case Studies Collection

Case Details:

Case Code : ITSY042
Case Length : 17 Pages
Period : 1997-2004
Pub Date : 2004
Teaching Note :Not Available
Organization : Charles Schwab
Industry : Financial Services
Countries : US

To download Charles Schwab Customer Focused E-Business Strategy case study (Case Code: ITSY042) click on the button below, and select the case from the list of available cases: 

IT and Systems Case Studies | Case Study in Management, Operations, Strategies, Business Ethics, Case Studies

For delivery in electronic format: Rs. 500;
For delivery through courier (within India): Rs. 500 + Shipping & Handling Charges extra

IT & Systems Case Studies Collection
IT and Systems Short Case Studies
View Detailed Pricing Info
How To Order This Case
Business Case Studies
Case Studies by Area
Case Studies by Industry
Case Studies by Company

Custom Search

Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Chat with us

Strategic Management Formulation, Implementation, & Control, 12e

Please leave your feedback

Leave Your Feedback

ICMR India ICMR India ICMR India ICMR India RSS Feed

<< Previous

Background Note

Charles Schwab (Charles) wanted to be an entrepreneur from a young age. Being dyslexic, he found traditional learning difficult but was good at numbers. Charles began his entrepreneurial career by setting up a walnuts business in the Sacramento valley in central California in the 1940s. Then came chickens at the age of 12...

The Multi-Channel Strategy

Schwab's corporate philosophy was "to provide customers with the most useful and ethical brokerage services in the US." The company equipped customers with the latest stocks related information and assisted them in making trading decisions...

IT and Systems Case Studies | Case Study in Management, Operations, Strategies, IT and Systems, Case Studies


Branch network was the traditional channel of service delivery for Schwab, introduced at its inception. Customers used this network to open brokerage accounts, deliver and receive checks and securities, obtain market information, place orders and obtain related customer services in person...

The branch network was well supported by the company's customer contact centres, which could deal with customer queries and transactions including performing trade, providing account status, receiving requests for prospectus and more. Schwab had five customer contact centres in the US...

The E-Business Strategy

In mid-1990s, when the Internet was gradually becoming popular in the US, Schwab realized that it could be used to enhance customer service and consequently expand its business. There were two vital intangible elements in the financial services industry best suited for web interaction - transaction and information...

Excerpts Contd...>>

Custom Search

Marketing Financial Products
ICMR Textbooks Collection

Case Studies in Finance Volume-IV

Case Volumes Collection

Case Studies in Finance Vol III

Case Studies in Finance Vol III
e-Book on Case Studies in Finance

Case Study Volumes Collection


Case Studies Links:- Case Studies, Short Case Studies, Simplified Case Studies.

Other Case Studies:- Multimedia Case Studies, Cases in Other Languages.

Business Reports Link:- Business Reports.

Books:- Textbooks, Work Books, Case Study Volumes.