Data Granularity and Business Decisions|IT and Systems|Case Study|Case Studies

Data Granularity and Business Decisions

Case Studies | Case Study in Business, Management, Operations, Strategies Case Studies

ICMR HOME | Case Studies Collection

To download Data Granularity and Business Decisions case study (Case Code: ITSY073) click on the button below , and select the case from the list of available cases:

IT and Systems Case Studies | Case Study in Management, Operations, Strategies, Business Ethics, Case Studies

Buy Now

Amount to be paid:

Prefer to pay in another currency ?
Select Currency for Payment

Exchange Rates: Click Here
Delivery Details: Click Here

IT & Systems Case Studies Collection
IT and Systems Short Case Studies
View Detailed Pricing Info
How to Order this Case
Business Case Studies
Area Specific Case Studies
Industry Wise Case Studies
Company Wise Case Studies

Custom Search

Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Chat with us

Strategic Management Formulation, Implementation, & Control, 12e

Please leave your feedback

Leave Your Feedback

ICMR India ICMR India ICMR India ICMR India RSS Feed

Case Details:


Case Code : ITSY073 For delivery in electronic format: Rs. 400;
For delivery through courier (within India): Rs. 400 + Shipping & Handling Charges extra


Data Granularity/ Analytics/ Segmentation/ Pricing
Case Length : 10 Pages
Period : 2009-2010
Pub Date : 2012
Teaching Note : Available
Organization : Disguised
Industry : Insurance
Countries : US


A mid-size US-based Insurance company with a dominant market share in its home state in the professional liability market was faced with a declining market share, higher claims, and pressure on rates since 2007. In 2010, the Board of the company was presented with two alternative solutions to choose from. Both the solutions leveraged advanced analytical and data analysis tools, yet they followed a different approach toward finding the solution. The first approach, championed by the Chief Marketing Officer, looked at aggregated consumer data and suggested fixing the underwriting and pricing rigor.

IT and Systems Case Studies | Case Study in Management, Operations, Strategies, IT and Systems, Case Studies

The other solution, championed by the Chief Executive Officer, looked at the existing performance monitoring tools and recommended substituting them with a tool that analyzed the data at a granular level and then creating a scorecard to monitor the performance at the lowest business denominator. The board had to consider the availability of data and analysis tools and their ease of implementation before deciding on one of the solutions. This case is meant for MBA/MS students as a part of the IT and Systems curriculum. It can also be used in a core Strategy curriculum, Operations Management curriculum, or a Marketing Management elective (for discussing the concepts of customer lifecycle management, segmentation, etc.). It is also suitable for use in Executive Education Programs involving practicing managers.


Understand the application of advanced analytical tools and technology in creating a competitive advantage for companies in a highly competitive environment.
Appreciate the criticality of data granularity while analyzing business situations.
Appreciate the flexibility that data granularity offers in rolling up and having different views of data and the actionable insights that can be generated from such drill down views.
Evaluate the choices facing the board of VCare and debate the Board’s decision and the way ahead.


  Page No.
Introduction 1
Background Note 1
Competition Encroaches on the Home Turf 1
Fix Underwriting Practice and Optimize Pricing 2
Drill Down View 5
The Approach Suggested by Avizare Solutions 5
The Choice 6
Exhibits 7


Data granularity; Granular data; Aggregated consumer data; Analytics; Segmentation; Pricing; Scorecard; Decision making; Business Intelligence; Customer lifecycle management; Advanced analytical and data analysis tools; Pricing Optimization

Introduction - Next Page>>


Case Studies Links:- Case Studies, Short Case Studies, Simplified Case Studies.

Other Case Studies:- Multimedia Case Studies, Cases in Other Languages.

Business Reports Link:- Business Reports.

Books:- Textbooks, Work Books, Case Study Volumes.