Microsoft's Tablet PC - Reinventing Mobile Computing

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Case Details:

Case Code : ITSY029
Case Length : 17 Pages
Period : 1990 - 2003
Pub Date : 2003
Teaching Note :Not Available
Organization : Microsoft
Industry : IT & Computers
Countries : USA

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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"While it is far too early to predict that tablets will be the de facto personal computer (PC) in five years, they are sure off to a good start."

- "Tablet PCs: An Overnight Sensation," www.businessweek.com, February 26, 2003.

Tablets Crack The Market After All!

In early 2003, major PC vendors around the world reported brisk sales of Microsoft's¹ new technological offering the Tablet PC.

News reports stated that Tablet PCs were rapidly gaining market acceptance beyond Microsoft and the vendors' expectations.

Commenting on this, Meg O'Neill, spokesperson, Fujitsu (a Japanese PC company), said, "The Tablet PC is selling like hot cakes. There are a number of companies looking at the product so they can upgrade their entire sales force from traditional laptop notebooks."²

Alexandra Leob (Leob), General Manager, (Tablet PC), said, "Tablet sales are ahead of Microsoft's most hopeful estimates."³

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1] The $32 billion (2003 revenues) US-based Microsoft is a global computer software leader offering products such as operating systems for PCs, server applications for client/server environments, business and consumer productivity applications, interactive media programs, and Internet platform/development tools. Its products are available in over 30 languages and sold in more than 50 countries.

2] 'Tablet PC sales Exceed Outlook,' www.bizjournals.com, March 10, 2003.

3] 'Tablet PC's: An Overnight Sensation,' www.businessweek.com, February 26, 2003.

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