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  • ERP Implementation Failure at Revlon

    Case Code: ITSY116
    Case Length: 13 Pages
    Period: -
    Pub Date: 2020
    Teaching Note: Available
    Price: Rs.400
    Organization : Revlon, Inc.
    Industry :Cosmetics & Toiletries
    Countries : United States
    Themes: Enterprise Resource Planning/ Management of Information Systems / ERP Failure/Change & Risk Management in ERP implementation
    Global Economic Impact of Coronavirus – Assessment and Mitigation (B)
    Abstract Case Intro 1 Case Intro 2 Excerpts

    Background Note

    Revlon was founded in 1932 by brothers Charles and Joseph Revson along with chemist Charles Lachman. They introduced an opaque nail enamel that came in different shades and went on to become very popular.

    In 1955, Revlon began to expand globally and went public with its initial stock price at US$12.The company also branched out into other types of beauty products including hair coloring, face powder, and fragrance. In 1968, in partnership with designer Norman Norell, the company launched Norell, America’s first designer fragrance, which grossed US$1 million in sales in its first year.

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