Innovations in Education and Training Sector in India

Innovations in Education and Training Sector in India

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Case Details:

Case Code : BREP007
Case Length : 11 Pages
Period : 1995-2004
Pub Date : 2004
Teaching Note :Not Available
Organization :-
Industry : Education and Training
Countries : India

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Introduction Contd...

Emphasis given to promoting group learning among students helps them to get rid of inhibitions. Learning becomes more concrete."4

Organized computer education pioneer – NIIT, reaped positive results by separating its software division from its education & training division.

The company launched aggressive advertising campaigns targeted at youth at the time when computer education business in India was still in its infancy. It also attracted the price-conscious Indian customers through its scholarship programs and by tying up with financial institutions offered loans to students pursuing computer courses at NIIT.

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Direcway, a subsidiary of a leading telecommunications company in India – Hughes Escorts Communications Limited5, entered into tie-ups with several premier institutes in India to offer satellite-based learning programs. Unlike the traditional distance education courses offered by several universities, Direcway offered courses through studios connected to users in different locations.

The facility allowed two-way interaction between the course instructors and the students (Refer Exhibit I for Visuals on Direcway). In August 2002, Xavier Labor Research Institute (XLRI), one of India's leading management institutes, tied up with Direcway to launch a satellite-based business management program.

The 14-month, 360-hour course priced at Rs. 1,65,000 was targeted at executives with two or more years of work experience.

The course was offered in 12 cities – Mumbai, Delhi, Kolkata, Chennai, Bangalore, Hyderabad, Chandigarh, Tiruchi, Pune, Kochi, Coimbatore and Madurai.

In all these cities, Hughes entered into franchise agreements with institutes interested in offering the course. Students in these cities were able to 'virtually' attend classes conducted at the XLRI campus in Jamshedpur (Jharkhand). XLRI started by offering its Post Graduate Diploma in Business Management (PGDBM) course through Direcway...


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4] Primary care is care provided by general phdysician at clinic. Minor ailments are treated and preventive care such as vaccinations is provided. Secondary care is provided by physicians who have specialized in various areas such as gynaecology, internal medicine, general surgery etc.

5] Tertiary care is highly specialized and is provided by specialists like ENT doctors, cardiac surgeons, neurologists etc. This type of care includes emergency and trauma care, organ transplants, neonatal care, etc.


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